Live, play, work – motto for sports-theme homes

From polo suites, cricket to F1-theme homes, Sports Cities have begun to offer premium leisure and recreation propositions to users, who can enjoy premium sporting events from the comfort of their own homes

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In a market which is lacking the spur, leisure homes are just another way to lure buyers. Some developers are offering interesting concepts and themes. You can send your kid to an in-house cricket academy, control your home appliances from a distance with an ipad-like gadget or jog on your terrace while it is raining. Or, you can hitch a ride on a speedboat in the adjacent marina and spend a lazy Sunday in the shade of a fruit orchard.

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“We are building a sports city. You can learn horse riding or engage in fishing or even butterfly breeding,” said a leading developer, holding out the promise of a sports home in his project on the Noida Expressway. Developers know how to pitch their projects over competition in these difficult times. With rising construction costs and home loans becoming expensive, the demand supply gap is widening due to a supply glut. Therefore, his bait for the buyer is not just the home but the fishing academy and the butterfly breeding course that come with it.

Sports as a differentiator

One of the projects in Greater Noida offers a Formula 1 racing track and a full-sized cricket stadium. Another company announced its Sports Village, which will have a cricket stadium, hockey, squash and even boxing. “We studied the sports city concepts in Dubai and other international markets to understand the right product mix. Today, there is a big demand for sports-based infrastructure,” says a developer.

Across the Noida-Greater Noida Expressway, another builder is building a 1,200-acre project, with luxury homes around an 18-hole and a 9-hole golf course. This will also have swan lakes, fruit orchards, meditation huts and gazebos. In Kolkata, a 262-acre project is coming up along the eastern bank of the river Hooghly. The project includes a marina, with speedboats on standby to cruise the river. “The idea of a home along the Ganges is drawing many non-resident Indians and Kolkatans to buy a home here,” says Sumit Dabriwala, a realtor. The fact that these concepts offer an additional leverage to the developer to attract customers is clearly visible.

“The unique selling point for a new apartment complex being built in Gurgaon is an innovative home control technology, whereby residents can control most aspects of their homes using a central console. With the iHome Pad, you can pre-set electrical gadgets like the washing machine, dishwasher or air-conditioning, remotely unlock the front door or control mood lighting. The company has maintained this unique feature in all adverts, knowing well it will force the buyer to at least explore the project,” says Saurabh Raheja of Raheja Realty, a brokerage firm based in Gurgaon.

If you are looking for a home that is a class apart from the regular property, try theme-based homes!

Source: http://content.magicbricks.com/industry-news/live-play-work-motto-for-sports-theme-homes/76608.html